User goals

Leveraging decades of experience working with nonprofits, our team mapped out key goals and tailored solutions across different channels.

Creative approach

Recognizing that our audience was fellow marketers, we wanted the creative to break away from designs that were a literal representation of the subject.

Instead, we aimed to demonstrate how all of these strategies and tools are interconnected. To achieve this, we designed a 3D world where a dynamic sphere navigated through obstacles, each symbolizing the content it was paired with, creating a more immersive and engaging experience.

Hierarchy of information

The end result was an interactive website that guides users step-by-step through key insights and strategies. To manage the layers of information, we implemented a secondary sticky navigation and a tagging system for the different channels.