March for Our Lives is a student-led organization that advocates for gun control legislation. For the 5th anniversary of the Parkland shooting, they rallied again to get people to recommit to the fight to end gun violence. They needed a central website to house information on the rallies and the legislation they were supporting in five key states.
March for Our Lives
Campaign Website
The tone of this campaign creative needed to strike a balance between optimism and the frustration we know the supporter base holds. We designed a website that was geared toward youth. We used bold, bright colors and illustrations, and we introduced a new, web-friendly font that embodied the feel of the movement.
- Reduce total number of categories
- Create hierarchy within categories
- Only use 3 tags max per article
- Make sure content is tagged to the most relevant categories
- Pull out Press Releases
- Add content to categories that support user goals
Outcome
Takeaways
With less than 6 weeks from project start to end, the team worked quickly to produce the best work as quick as possible. We shared campaign graphics with their internal team so they could create social posts to promote the rallies. Everyone worked quick on their feet to get this together.
Results
March Lorem ipsum dolor
My Role
UX/UI Designer
The Team
Avery Cullinan Copywriter
Emmet Gustafson Strategist
Caty Cherepakhov Project Manager
Bhakti Pasaribu Developer