The Brigid Alliance supports individuals seeking abortion care by funding and coordinating travel and other essential logistics. Following the overturn of Roe v. Wade, demand for their services has surged as states pass restrictions that force more people to travel to get an abortion. The Brigid Alliance needed a refreshed brand identity and website that would offer clarity and comfort to their clients, while also conveying urgency to their donors.
The Brigid Alliance
Branding
Website
Social
Evolving the brand identity
The Brigid Alliance needed a refreshed brand identity that more clearly communicated their mission and the comprehensive services they offer, including emotional support. While their existing logo was retained to ensure continuity with current supporters, the updated visual identity made the brand more approachable, inclusive, and better emphasized their holistic approach.
Creative calibration workshop
Through surveys and workshops, we gathered insights on the brand from key stakeholders across the organization. To accommodate varying levels of branding expertise and learning styles, we facilitated a creative calibration workshop where board members and staff helped shape the brand by reacting to both visual and written directions. The result is an identity that strikes a balance between creating urgency for donors and providing comfort and actionable information for individuals seeking support.
Authentic Illustrations
Illustrations are a key element of the Brigid Alliance’s visual identity capturing real experiences while maintaining anonymity. We worked with the talented Bee Johnson to create custom illustrations that feel inclusive, diverse, and supportive.
Designing for distinct audiences
The Brigid Alliance website needed to address two distinct audiences: clients and potential donors. We designed a user-friendly, engaging site that guides visitors effortlessly through its content. Soft wave patterns create a sense of movement, while vibrant accent colors draw attention to key calls to action.
Brand reach
We designed social graphics and templates for The Brigid Alliance’s internal team to easily use. Additionally, the brand was extended across various assets, including business cards, tote bags, sweatshirts, and event branding.
Outcome
The new brand identity launched just prior to a pivotal moment in history. In the aftermath of the Dobbs decision, the Brigid Alliance gained widespread media attention, reaching a broad audience through high-profile media coverage. In 2022, they supported 1,109 clients in partnership with 63 abortion providers. Over the past year, the organization has continued to grow, helping individuals travel over 1.6 million miles to access essential care.
“We are beyond grateful for all the incredible work you’ve done for Brigid. Thank you, thank you, thank you.”
-The Brigid Alliance Team
Awards
Webby Nomination
CSS Design Award
My Role
Art Director
The Team
Tashi Scott Designer
Avery Cullinan Copywriter & Strategist
Alax Gealy Account Director
Bee Johnson Illustrator
Bhakti Pasaribu Developer