The Brigid Alliance plays an essential role in ensuring individuals can access abortion care. With costs escalating due to abortion bans that force individuals to travel greater distances, they needed help with their online fundraising efforts. For their End-of-Year campaign, we developed and launched a full-funnel campaign to acquire donors at scale.
The Brigid Alliance Fundraising Campaign
Campaign Website
Social
As the initial outrage surrounding the overturning of Roe v. Wade subsided, social engagement saw a sharp decline. Without a significant media moment to draw attention, the 2023 End of Year campaign called for a new strategy. We designed an immersive web experience that presented an informative and compelling case for giving.
Drawing insights from 2023, we chose to center personal stories that highlight the challenges individuals face in accessing abortion care and demonstrate how Brigid provides vital support. The website guided users through an individual’s abortion journey, highlighting the associated costs to clearly illustrate the impact of potential donors’ contributions.
Outcome
Results
133% growth in EOY income.
$92.2K raised. Outperforming Giving Tuesday ROAS by 10x and doubling Brigid’s Paid Media income from 2022.
8.9 ROAS
1,000+ leads
200+ donations
My Role
UI/UX & Art Direction
The Team
Janice Chung Social Designer
Alax Gealy Account Manager
Reece Jackson Media Director
Bhakti Pasaribu Developer